SEO Quick Tips For Ranking Improvement

SEO Quick Tips For Ranking Improvement

One of the best ways to get relevant traffic flowing to your website is to use search engine optimization (SEO) techniques that make your site rank high in the search results.

What’s so great about search engine traffic?

When your website provides the exact information searchers are looking for, you have the chance to prove your site is useful because you’ve just met their needs. At the same time, you are exposing this person to your company’s branding through your web design. All of this without paying for each click through ads or managing your social media. While those sources of traffic are still great, why wouldn’t you want to take advantage of free, relevant traffic through search results?

While there are many things you can do to improve your site’s SEO in the long term, this post isn’t about the nitty gritty. These are quick tips to get you started with some basic best practices so you can start seeing results with your SEO efforts.

Quick SEO Tips

Choose Your Keywords

We’ve discussed this in a bit more detail previously, when we discussed the types of keywords buyers use and separating niche and general keywords.

The most important thing is to choose keywords relevant to your business and that people are searching for. Do some keyword research before you write your content to get more value from the content you produce.

Use Keywords Wisely

Use the keywords in your title and include them a few times in your content. Do not stuff them in awkwardly or stuff them where they don’t belong. Search engines want content written for humans. Always keep this in mind.

Make Your Content Readable

Readability matters. It keeps readers on your site longer, which improve your bounce rate. (More about what your bounce rate it and why it matters in another post.)

When you’re considering readability, look at your web site design (the colors and fonts should be easy to read). For your content, add in H2 and H3 heading tags, and put keywords in them when relevant to your content. Use bolding and italics where applicable. Write shorter paragraphs that are easy to scan.

When your content is easily scanned, it encourages readers to look it over before they decide to read it.

Update Your Content Frequently

Search engines, especially Google, want to see websites updating frequently. This tells them a site is still relevant and creating worthwhile content. You can keep your site updated by making a few updates to your old content and by adding new posts. A blog can be a great way to keep your site updated frequently and build up a thick catalog of content for the search engines to find.

Look At Your Site URL and Meta Description

When people scan the search result pages, they will see your meta description and your URL. Do these look relevant to the searcher? Use your keywords in your URL if you can and write a meta description that is compelling. You want readers to be confident your page contains content they are looking for.

What did you think of this article?

Rate This Article

Like this article?

Share on facebook
Share on Facebook
Share on twitter
Share on Twitter
Share on linkedin
Share on Linkdin
Share on pinterest
Share on Pinterest

Leave a comment

Join Our Newsletter

function runOnFormSubmit_sf93878aa47b71a407a736585c15a9ef19e013ad7ff34770a5(th){ /*Before submit, if you want to trigger your event, "include your code here"*/ }; #sf93878aa47b71a407a736585c15a9ef19e013ad7ff34770a5 .quickFormHorizontal [name=SIGNUP_SUBMIT_BUTTON]{ white-space: normal !important; } #sf93878aa47b71a407a736585c15a9ef19e013ad7ff34770a5 #customForm *{ -webkit-box-sizing: border-box !important; -moz-box-sizing: border-box !important; box-sizing: border-box !important; word-break:break-word; overflow-wrap: break-word; } /*** RESPONSIVE START */ @media only screen and (max-width: 200px){ #sf93878aa47b71a407a736585c15a9ef19e013ad7ff34770a5 #SIGNUP_BODY{ max-idth:200px !important; margin: 0px auto !important; } #sf93878aa47b71a407a736585c15a9ef19e013ad7ff34770a5 #SIGNUP_PAGE{ padding:0px !important } } /*Major Mobiles*/ @media screen and (min-width: 320px) and (max-width: 580px) and (orientation : portrait){ #sf93878aa47b71a407a736585c15a9ef19e013ad7ff34770a5 [name='SIGNUP_BODY']{ max-width:100% !important; margin: 0px auto !important; } } /* iPads*/ @media only screen and (min-device-width : 768px) and (max-device-width : 1024px){ #sf93878aa47b71a407a736585c15a9ef19e013ad7ff34770a5 [name='SIGNUP_BODY']{ max-width:760px !important; margin: 0px auto !important; } } @media only screen and (min-device-width : 768px) and (max-device-width : 1024px) and (orientation : landscape){ #sf93878aa47b71a407a736585c15a9ef19e013ad7ff34770a5 [name='SIGNUP_BODY']{ width:1016px !important; max-width:1016px !important; margin: 0px auto !important; } } @media screen and (min-width: 475px) and (max-width: 980px) and (orientation : landscape){ #sf93878aa47b71a407a736585c15a9ef19e013ad7ff34770a5 #SIGNUP_PAGE{ max-width:100% !important; padding:0px !important; } } /*** RESPONSIVE END */ .quick_form_8_css form{padding-top:10px} @font-face {font-family: "Open Sans";font-style: normal;font-weight: 400; src: url("https://webfonts.zohostatic.com/opensans/font.woff") format("woff");} @font-face {font-family: "Open Sans";font-style: normal;font-weight: 600; src: url("https://webfonts.zohostatic.com/opensanssemibold/font.woff") format("woff");} @font-face {font-family: "Open Sans";font-style: normal;font-weight: 300; src: url("https://webfonts.zohostatic.com/opensanslight/font.woff") format("woff");} @font-face {font-family: "Open Sans";font-style: normal;font-weight: 700; src: url("https://webfonts.zohostatic.com/opensansbold/font.woff") format("woff");}
JOIN OUR NEWSLETTER
  Thank you for Signing Up
  Please correct the marked field(s) below.
1,true,6,Lead Email,2

Recent Articles

test drive a website

Testimonials

Jo Seton
Jo Seton
Hope Coalition, Red Wing
Read More
"HOPE Coalition can thoroughly recommend Beau! He did a great job on our website, adding features we'd long wanted and "migrating" it successfully to a platform that is much easier for us to use. He's excellent at problem solving, and understands that non-profits operate on exceedingly tight budgets. Most importantly he takes the time to really listen to a client and to speak plain English (instead of "tech-ese")!"
Lindsey Lowther
Lindsey Lowther
Ed's Plumbing & Heating, Lake City
Read More
Definitely worth a 5-star rating! Beau takes time to make sure you have everything you want/need, and he made the entire process so easy. Pricing was excellent, delivery was fast, and we will certainly be working with Beau in the future. Highly recommended!
Captain Jake
Captain Jake
Swanee's Tackle, Bay City
Read More
" Best marketing guy around period listens to exactly what you want and then exceeds that by far will continue to do business and recommend his services to anyone ."
Stephanie Elsen
Stephanie Elsen
Red Wing
Read More
Beau Brewer Digital gets an A+++!! I have worked with Beau in promoting a large community event, as well as during my campaign for city council. First off, he is wonderful to work with. He listens and provides honest, helpful feedback, which helps projects become the best they can be. His knowledge of digital marketing is exceptional, ranging from the building of web sites to new tech like tracking pixels etc. I was always impressed with his suggestions and recommendations as well as his work.
Previous
Next
Scroll to Top