You’ve seen that successful online companies are investing in their websites. But why? Why is web design so important for business? Can modern companies get away with a cheap design that gets them online at less cost?
Why Web Design Is So Important To Your Business Success
While your products or services are the most important part of any business, potential customers won’t know about the quality you have to offer until they decide to do business with you. In today’s world, your online presence is an essential part of that customer’s decision.
The reasons for this are multifaceted and worth understanding. The better you know what your customers are looking for, the better you’ll be able to meet those expectations and win the right customers for your business.
Your Design Pulls Customers In Or Sends Them Away
If you walked into a brick-and-mortar shop, couldn’t find your way around, found the lighting hurt your eyes, and couldn’t understand what the employees were saying to you, you would likely turn around and walk back out.
If you walked into a shop that made you immediately feel welcomed, you would feel compelled to wander around and see what they have on offer.
This is the first impression of your brand that this potential customer will carry with them as your relationship moves forward–or doesn’t. You want to make it a great one.
Search Engines Care About Your Web Design
You might think that Google can’t see your web design, but you would be wrong. Google judges factors like your sitemap, your keywords, and how long people spend on your website to decide how pleasing your website is to its users. When you do well, search engines want to send you traffic. When you don’t, they will rank your pages lower on their results pages.
This is one reason WordPress has proven to be such a popular content management system. WordPress has a strong reputation for creating a strong sitemap that search engines approve of.
Keep Up With The Other Businesses In Your Niche
Your competition has professional web sites with smart designs. You can’t afford to be behind on this. Your potential customers will find these easy to use websites and choose these businesses over yours.
It may seem superficial, but customers often perceive difficult websites as not worth their time, especially when they know they have so many other choices out there.
A Great WordPress Website Builds Trust
You want your customers to trust you. This happens by meeting their expectations.
This is one of the biggest reasons why web design is important for business.
A customer will expect to be able to find your website on a search engine’s results page. They will also expect to have a smooth loading page with easy to use navigation. They expect to be easily able to find your contact information. Going one step further, they also expect to be able to find social proof of how your business is run, through things like customer testimonials.
When you hire a professional web designer, they will keep an eye on these details and more for you to help you build trust and manage customer expectations.
Quality Web Design Matters For Modern Business
Online business is becoming more common every day, even for companies with brick-and-mortar shops. It’s essential to have a well-designed website that customers find easy to use and enjoyable to browse. Hiring an experienced designer is one of the best ways to ensure you can benefit from years of learning what customers truly want and expect from the business sites they choose time and again.