In today’s world a website is an indispensable part of any business.
Startups may not realize this, but hiring a professional web design company that can create an aesthetic and responsive website can go a long way towards establishing a successful brand.
Here are five benefits of choosing to get a professionally-designed website.
Get the Latest Design Trends
Websites, like fashion undergo design trends over the years. Before, oversized text and garish colors may have been the rage but now it’s all about clean lines, minimalist graphics and video headers.
If you don’t want your website to be stuck in the 90s, then the services of a professional web designer will let you avoid that fatal mistake. They’re well-versed on website designs and know which ones to use to impress your visitors and make them feel right at home.
Unless you have a good eye for design you can create an aesthetically pleasing site on your own, but truthfully there’s a lot of time commitment and effort involved to make this happen. It’s not just optimizing the text and images, though- you will need to account for where to place the categories, social media buttons and a dozen other elements.
Then there’s the matter of designing your website to look good on mobile. Entrepreneurs will need to account for a significant amount of traffic to come from mobile users, and if it doesn’t look good or function well on a smaller screen you’ll lose them to the competition.
SEO-Friendly Right Out of the Gate
One of the main challenges of startup companies is having to build up their brand presence online. This can mean several things- promoting your company and product on social media, posting in forums or establishing a presence using your website.
The best bang for your buck and the most effective way to make yourself known is by ranking up on popular search engines. Google is a prime example of this- websites that are on the first page results get the lion’s share of visitors, and this means greater success and exposure. However, getting to first is a process that requires content, time and a good optimization strategy.
A professional web design firm isn’t necessarily a SEO company, but they can pave the way so your website is favored by Google and other search engines. To get to the first page you will need a responsive and mobile-friendly website, something that a professional agency can do for you. They can make your site attractive and thus have your visitors stay longer, which is always good for search engine optimization goals.
While it’s true that you can slap together pictures and text on a domain and call it a website, you will need to work harder to gain visibility. You can skip the hard work part when you hire a professional web designer for help.
Make an Excellent First Impression
Any respectable business expert will tell you that first impressions are important.
The thing is, entrepreneurs will usually only have one chance to make a good impression, which can mean the difference between a paying customer and a lost one. There are simply far too many options out there (especially on the world wide web), and people tend to spend only a few seconds on a website to make a buying decision.
What happens when your website finally gets a visit…and the interface is clunky, the loading time is too long and they can’t get to where they need to go? Chances are that the visitor won’t take any action, close out your page and proceed to do business with your competitor.
On the flip side, when a visitor gets to your beautiful and professionally-designed website he or she will be willing to stay and check it out. When they find that your website is easy to navigate and is very responsive then their trust in your brand is boosted, and chances are that they will buy a product from you.
Then by word of mouth you can get more visitors coming in, and soon you can enjoy referrals and organic traffic from people who are actually looking for you. All of these benefits can be yours once you decide to hire a pro for the job.
You’ll Steal the Competition
In any business it’s all about getting the lion’s share of customers. Fortunately for you, while others are struggling to create their own websites you’ll be ahead of the pack with a professionally-designed one.
Having a designer create your website for you is a strategic move. Not only will yours finish faster but your website will avoid common newbie mistakes such as not optimizing for mobile, a clunky interface, slow loading times and horrible layout, among others.
Now what happens when visitors get an experience like that? They’ll exit quickly and go towards the next website…which is yours. They’ll be attracted to your modern website design, your fluid and responsive content and get a superb first impression. They’ll love it so much that they will most likely make a purchase, follow your brand and become a loyal customer.
Save Time for More Important Things…Like Running a Business
Entrepreneurs can definitely relate to the phrase, ‘time is money’. In fact, some may even have it as their favorite quote or maxim!
Designing websites is an art, and perfecting the skill can take months or even years. Wouldn’t you rather spend all that time doing something important, like making sure your business is running smoothly at this critical time?
You may think that you’re saving money by taking a DIY approach, but your productivity will suffer, and you won’t be in the best position to help your business succeed.
Delegating the website design task is best left to the professionals who know what they’re doing. It’s in their best interests to make sure your website is attractive to your audience, fast and optimized to look good on any screen. Couple that with a keen business acumen and you’ll have an unbeatable combo, which leads to only one thing- success!