Moscow Analysis

Plan your Website using the MoSCow Method

If you are a website owner or a website designer, you can benefit greatly from the MoSCoW analysis approach. With this approach, both sides can take advantage of this concept since it helps everyone to find common ground, while also staying on the same page throughout the entire project. Thankfully, this concept is relatively to easy to understand and to use when this information is documented well and communicated effectively between everyone that has a stake in a website’s development.

Having said that, in a nutshell, this analysis gives the website owner an opportunity to relay their vision to the web designer and their team in clearly understandable sectors or phases. In this part of the planning of a website, the developers will know exactly how to design and breakdown the deliverables. Therefore, it is very important that clients have this part of the process completed and ready for the design team, even before meetings.

MOSCOW Analysis


Must Have  •  Should Have •  Could Have •  Won’t Have

Must Have

With the use of this acronym, everyone can see their website project in a manner that helps them to determine which parts of the design elements are the highest priority. For instance, when a company supplies a web designer with their requirements for their site, they should start the prioritization process by listing all of their Must Haves First. For instance, when a website is designed, the developers will need to know what they must do to put up or enhance a site. Usually, the first thing that must be completed on any website is the User interface, which is the graphical presentation of the site. If the UI is designed correctly, visitors to the site can navigate easily from one web page to the next and will also have an overall good user experience. Therefore, when a website owner is talking about its development, one of the must-haves is the completion of a good user interface.

Should Have and Could Have

Once the completion of the user interface is complete (Must Have), the website owner and designers can begin to consider the ‘should have’ features. Should haves are also a high priority after the Must Haves are added to the design since they are the next step in the entire project’s completion. In fact, it is at this step that the website can be launched live to the consumer and is available to make money. Therefore, to expedite the ROI on a company’s site, the company’s reps may recommend deploying the site without any of the Could Have deliverables (desired features but not necessary).

Won’t Have

When web owners and web designers collaborate on what needs to be done, they will also review the won’t have list. The won’t have list will not make it to the design or development process for one or more reasons. For instance, both the design team and the web owners do not see the value in delivering these features.

This article is part of our ongoing series,
“Begin Planning Your Website.”

We hope it’s helped you feel prepared for website planning and excited for the work ahead to create a professional design that will bring your vision to life.
More articles in this series
Beau Brewer

Beau Brewer

I've been fortunate to have had the opportunity to gain experience (20+ years) in Advertising. I possess the unique ability to "hand craft" corporate identity, website design, and graphic design by applying my experience to create a perfect combination of printing, marketing, and design.

Related Articles

Benefits of Having Your Startup Website Designed By a Pro

Benefits of Having Your Startup Website Designed By a Pro

In today’s world a website is an indispensable part of any business. Startups may not realize this, but hiring a professional web design company that can create an aesthetic and responsive website can go a long way towards establishing a successful brand.

Like this article?

Share on Facebook
Share on Twitter
Share on Linkdin
Share on Pinterest

We may earn a commission for purchases using our links. Learn more.

Scroll to Top