Moscow Analysis

Plan your Website using the MoSCow Method (Free PDF Worksheet)

If you are a website owner or a website designer, you can benefit greatly from the MoSCoW analysis approach. With this approach, both sides can take advantage of this concept since it helps everyone to find common ground, while also staying on the same page throughout the entire project. Thankfully, this concept is relatively to easy to understand and to use when this information is documented well and communicated effectively between everyone that has a stake in a website’s development.

Having said that, in a nutshell, this analysis gives the website owner an opportunity to relay their vision to the web designer and their team in clearly understandable sectors or phases. In this part of the planning of a website, the developers will know exactly how to design and breakdown the deliverables. Therefore, it is very important that clients have this part of the process completed and ready for the design team, even before meetings.

MOSCOW Analysis

MoSCoW

Must Have  •  Should Have •  Could Have •  Won’t Have

Must Have

With the use of this acronym, everyone can see their website project in a manner that helps them to determine which parts of the design elements are the highest priority. For instance, when a company supplies a web designer with their requirements for their site, they should start the prioritization process by listing all of their Must Haves First. For instance, when a website is designed, the developers will need to know what they must do to put up or enhance a site. Usually, the first thing that must be completed on any website is the User interface, which is the graphical presentation of the site. If the UI is designed correctly, visitors to the site can navigate easily from one web page to the next and will also have an overall good user experience. Therefore, when a website owner is talking about its development, one of the must-haves is the completion of a good user interface.

Should Have and Could Have

Once the completion of the user interface is complete (Must Have), the website owner and designers can begin to consider the ‘should have’ features. Should haves are also a high priority after the Must Haves are added to the design since they are the next step in the entire project’s completion. In fact, it is at this step that the website can be launched live to the consumer and is available to make money. Therefore, to expedite the ROI on a company’s site, the company’s reps may recommend deploying the site without any of the Could Have deliverables (desired features but not necessary).

Won’t Have

When web owners and web designers collaborate on what needs to be done, they will also review the won’t have list. The won’t have list will not make it to the design or development process for one or more reasons. For instance, both the design team and the web owners do not see the value in delivering these features.

What did you think of this article?

Rate This Article

Like this article?

Share on facebook
Share on Facebook
Share on twitter
Share on Twitter
Share on linkedin
Share on Linkdin
Share on pinterest
Share on Pinterest

Leave a comment

Recent Articles

test drive a website

Testamonials

Jo Seton
Jo SetonHope Coalition
"HOPE Coalition can thoroughly recommend Beau! He did a great job on our website, adding features we'd long wanted and "migrating" it successfully to a platform that is much easier for us to use. He's excellent at problem solving, and understands that non-profits operate on exceedingly tight budgets. Most importantly he takes the time to really listen to a client and to speak plain English (instead of "tech-ese")!"
Captain Jake
Captain JakeSwanee's Tackle
" Best marketing guy around period listens to exactly what you want and then exceeds that by far will continue to do business and recommend his services to anyone ."
Stephanie Elsen
Stephanie Elsen
Beau Brewer Digital gets an A+++!! I have worked with Beau in promoting a large community event, as well as during my campaign for city council. First off, he is wonderful to work with. He listens and provides honest, helpful feedback, which helps projects become the best they can be. His knowledge of digital marketing is exceptional, ranging from the building of web sites to new tech like tracking pixels etc. I was always impressed with his suggestions and recommendations as well as his work.
Previous
Next