Time and again, we see users site owners choosing WordPress for running their website. There are plenty of other options out there. You can run a website from scratch without a content management system. You can also choose from many different similar services. So why do so many business owners choose WordPress for their websites?
WordPress has proven itself over the years as a superior tool in many ways. Consider these reasons when choosing the right content management system (CMS) for your business site.
1. It’s Free
WordPress is a free tool. You have the option to host your site on WordPress.org, though we recommend owning your own domain name and purchasing web hosting for a professional look and a site you own and control. Most web host services offer a one-click install option for WordPress, making it extra simple.
When you install WordPress on your own domain, it’s a completely free professional product. No ads.
2. Designers Can Create A Custom Website
WordPress has powerful features. Whether you have a designer now or may someday, a professional web designer or developer will be able to work with you to create a custom design using WordPress.
3. Easy for Beginners to Manage and Update
This is a content management system that can do big things while still being easy for beginners to use. With only a little poking around, most users will be able to figure out how the back end works. This makes it easy for you to add more content to your pages, update information, and make small changes to your website.
4. It’s Trusted By Professionals In The Know
It’s common to be on a major website that’s been around for as long as a decade, has millions of page views every month, and to discover they’re using WordPress as their content management system. When you talk to web designers, they’ll often recommend you use WordPress.
Many professional people working online choose to use WordPress and have for years.
5. An SEO Friendly CMS
Your content management system should take search engine optimization (SEO) into account. WordPress creates a clean sitemap that makes it simple for search engines, like Google, to index your website. This means that when search engines look at your website and try to find all of your pages so they can decide to put them in their search results, the way WordPress organizes your site makes sense to the search engines so they can find the pages.
WordPress also makes it simple to add tags and categories and create URLs and titles that are keyword rich. There are also many great plugins available on WordPress you can add to create more SEO functionality.
6. WordPress Is Easy to Use With Different Types of Sites
Do you have a blog? Are you running an online store? Are you building a site to represent your local brick and mortar store? Do you have a membership website?
As businesses are built online, the functionality and types of sites will only grow. Over the years, WordPress has proven to be an easy to use content management system for many different types of sites. If your site needs change over time, you’ll likely still be able to use WordPress to manage your domain.
Why use WordPress? While there are still many great options out there to choose from, WordPress has proven to be a strong option for many site owners because it’s a powerful and effective tool that remains easy to use.