Online commerce, and thus Internet marketing, has taken their leading position in the last year and a half. Of course, it is clear to you that we are talking about the period in which Covid-19 has spread. The market is not protesting, companies that could turn their businesses in that direction have ensured their existence (at least in the near future), and those who could not or didn’t know how to adapt, paid the price.
It could be said that for countries that didn’t turn to the online segment, at least as far as business is concerned, this was a warning because, there, doing business online had been seriously lagging behind compared to the rest of the world for many years even before 2019.
Online sales are now just being upgraded or are one of the first ideas of some future entrepreneurs. The development of online stores has experienced its boom – everything that can fit on the Internet is there or is on its way to be found there. There is one problem though: the fact that the business has moved ‘to that side’ does not mean that it will survive the first year in all businesses or that it will withstand all the marketing and market changes we are witnessing. This includes Internet marketing, advertising on social networks, and campaigns whose steps we must decisively break down into parts and whose assembling will achieve the goal. One such step is called Facebook Pixel.
Sales Increase via Facebook Pixel
Online business, the whole process of it, cannot be stopped. This was contributed to by various sites specializing in online commerce, as well as companies of various sizes that, we can freely say only now, have recognized and accepted the necessity of an online presence. In some underdeveloped countries, according to available information from 2019 when the pandemic began, close to 50% of companies did not even have their own websites. As this fact changes for the better, and Internet sales are jumping more and more every day, it is clear why you have to pay special attention to Facebook Pixel when creating our online campaign.
When it comes to SEO optimization, experts will always mention the importance of increasing sales, which requires time, expertise, and commitment in order for your content to be organically accepted by your target group and ranked in the desired place on Google search engine. The whole process today is combined with the mentioned Facebook Pixel, and that tracking pixel is the code that integrates on your site (on which you have to previously apply SEO steps) and collects visitor data for you. That way, you know who you are addressing, so you can create an advertisement and work on improving Internet communication with them.
Email Marketing as Addition to Facebook Pixel-Led Social Ads
Email marketing as, by many, the best strategy in terms of ROI, has been overtaken by social media marketing, which includes the employment of Facebook Pixel. Most people believe that these findings will finally put an end to the email marketing vs. social media marketing ‘dispute’. Smarter marketers, on the other hand, would see the relative success of both techniques as an opportunity to combine them. How to reconcile these two techniques? Create the ideal lead nurturing campaign.
Should you successfully implement social ads, you will have everything you need to start generating high-quality leads. your landing pages should be assisting in the conversion of these people into subscribers. But you are not finished yet. You still have work to perform to earn your new prospects’ trust and eventually convert them to paying clients. Make a welcome email if you have not already.
First, double-check that people understand what they have agreed to. Creating a welcome email is perhaps the simplest step in lead nurturing. If you use an email marketing solution like Benchmark, you already have everything you need to create and send a welcome email. A welcome email not only shows your enthusiasm for new subscribers but also sets their expectations for future emails and makes them more open to them. Even if it appears bad for you, provide an unsubscribe link in your welcome email. It will help you filter out unqualified leads as quickly as possible, allowing you to measure the growth of your email list in terms of high-quality leads with precision.
The next step is keeping track of where your prospects are in the sales funnel. Treating all of your subscribers, in the same manner, is one of the most common mistakes companies make with email marketing. Different stages of familiarity determine how consumers respond to certain emails in a sales funnel. These stages are awareness, consideration, and purchase/repurchase. Your social ad-generated email subscribers are most likely in the awareness or consideration stages of the sales funnel. Email marketing tools like the one we mentioned above (there are also Mailchimp, Drip…) help you dynamically categorize your leads based on behaviors like page visits, purchases, or signups from specific sources and segment them accordingly.
What Do You Solve With Facebook Pixel?
To avoid animosity at the beginning of the story about tracking pixels, which might appear because of mentioning ‘some’ code, try to create the following image in your head: in seven months you are getting married, regularly looking for a suitable suit/wedding dress, and you have looked at several sites. Ever since you did that, you often get commercials from those sites out of nowhere, and you don’t understand how. Well, that is what Facebook Pixel does. The moment you visit any site with a tracking pixel installed, it remembers you, remembers what you searched for, and adds you to its database.
What else is this story still important for? Social media advertising campaigns are a serious job. Although it has been proven several times, a significant number of agencies and media houses create their paid advertisements according to the old principle of boosting, where neither budget plan nor action plan is made. When you set aside a certain amount of money for a certain post, determine only the location, gender, age, interest, behavior, occupation, etc., the results will be inaccurate, and the tracking pixel will be ‘thinned’. This way, where you cannot accurately collect the group you need for campaigns, it is a pure waste of resources because Facebook Pixel is a superior way of targeting than that.
Facebook Pixel Algorithmically Creates a Target Group
In order for Facebook Pixel’s algorithm to do the job, it must be provided with precise data, and the one who does it behind the screen must be patient.
As we said, campaigns created in the manner of a simple boosting don’t work and then the tracking pixel should be given the opportunity because:
- You can target a narrowly targeted audience,
- Advertisements are more efficient,
- You can do remarketing (make conversions and bring visitors back to your site),
- You can monitor and analyze advertisements,
- You can monitor and analyze sales,
- You establish control over ROI and you can calculate exactly how profitable your online advertising is.
The bottom line, social media marketing can only gain in importance in the future, so the advice is to stick to that side when it comes to business, especially when we talk about Facebook Pixel.