With the advent of online marketing, a business card, posters, direct mail or any other printing project might seem like they are part of the past. However, any brick and mortar store still stands to benefit from these marketing materials, and an email does not have the same impact as a well-designed and well-made marketing brochure. But why choose to work with a professional commercial printing company rather than print the materials yourself? In this article, we’re going to explain just that.
1. You have more options
When it comes to graphic design and high quality materials, you cannot beat working with a professional printing company. A professional printer will have access to the advanced technology needed to work with such materials and to make sure that any intricate design is properly printed, without breaking your marketing budget. Furthermore, you might want some special finish for your materials, such as embossing. You cannot really achieve that effect without special equipment.
2. Advice on branding and design
Whether you would like to send out brochures in custom envelopes or print out product manuals and coupons, you will have to take brand consistency and design into account. Strong brands come with a ton of benefits, from client loyalty to advertising through word of mouth. A professional printer will act as a true partner and make sure that your printing products are consistent with your brand and that your branding is on full display. On top of that, the printing company will brief you on everything you need to know about paper stock, printing methods and the ink used in order to achieve advanced designs.
3. Access to better equipment
Commercial digital print equipment is designed and built to deliver professional printing quality products. When working with one of these print facilities you can be sure that your marketing material is top notch and that you always make a good first impression. Whether you need a business card with a special finishing or a high volume of posters, a printing and marketing firm has the machines you need for the job, from letterpress equipment to sheetfed presses.
4. Fast turnaround times
If you end up you using an inkjet printer and a xerox machine, not only will you not achieve the same level of quality, you will also need more time to get the job done. However, thanks to digital printing, excellent customer service, in-house materials, and professional equipment, a commercial printer can get the job done much faster, from design to end product. Any small business can take advantage of quality printing right away, and have their materials ready to go in no time. On top of that, your own staff is freed up and available for other tasks.
5. Try out any idea
Thanks to the amount of materials available, and the capabilities of the equipment, you can print to paper any idea that you have. Do not have the graphic design expertise, but would still like to try out something original? Commercial printers are ready to provide expert advice and work together with your production team in order to turn your ideas into usable bold designs. All your printing needs can be fulfilled easily when you work with a professional printing and marketing firm.
6. A higher ROI in the long run
At first, it might seem more cost effective to print your materials in-house, but if you have a high volume order, the costs quickly start to stack up. Not only that, but your marketing materials will also be of higher quality when working with a pro, which generally means that they will be more effective. A superior product is a much more effective component of your marketing mix, making it the smart choice in the long run, because it will convert more customers for each dollar spent. Powerful marketing solutions are much more appealing to potential customers and they are able to improve the overall buying experience.
Are you interested in commercial printing?
At Beau Brewer Digital, we offer a broad portfolio of printing products that is designed to meet your client needs. Whether you are looking for labels, custom packaging, color printing, stock certificates, package printing, brochures, business cards, or other marketing materials, we offer a wide variety of high value product options that will appeal to your potential customers. If you would like to find out more about our broad offering, or if you have any other questions, please do not hesitate to contact us today.