Are your print marketing materials on trend for 2020? You want your business to present itself as professional, up to date, and as a quality brand customers should choose to do business with. Part of keeping your marketing and branding current is staying on top of the trends people are currently seeing so you can use them–or avoid them–to your success.
Here are some of the current trends in print marketing that you will want to pay attention to for your business cards, brochures, menus, and other print marketing materials in 2020.
A Personalized Touch
Who will be receiving this material? Are you handing out materials at a specific convention? Are you sending out postcards through direct mail to a specific neighborhood? Are you sending mailings to people who’ve signed up through your online marketing efforts?
If you have a specific audience, you can create a personalized marketing message that will more directly speak to the recipient for stronger results.
Take Advantage Of Coupon Codes
Wouldn’t it be great to offer an exclusive discount to guests at your grand opening? Or to offer a coupon code to people you meet at your next event? You can include this on your print marketing materials. People are always more likely to pay attention to exclusive offers, especially when they’re for a limited time.
Partnering Your Digital and Print Marketing
We’ve discussed how to do this in more detail on our blog post about marrying your print and digital marketing strategies. Basically, you want to find ways to strengthen your overall brand by keeping your message consistent and finding new ways to combine your print and digital marketing efforts and really impress your customers.
Quality Paper Textures
Never underestimate the power of offering something tactile. We live in a world where so many of our marketing messages now come digitally. This is your chance to hand your potential customers something tangible. Use a quality paper with a texture and weight that stands out to really grab attention.
This is becoming even more important in 2020 as people are realizing the potential a quality cardstock can have.
Eye Catching Color
When you use a quality commercial printing service with great paper, your colors are going to stand out more. In 2020, we are seeing simple and uncluttered designs with smart uses of color to grab attention. Keep your colors consistent for your branding.
Use QR Codes
You can use QR codes on your print marketing to bring people to your business online. These codes can be used to bring people to your home page, to your Facebook page, to a sign up page for your newsletter, or to a specific product page when you want to link people to something specific. Whatever your call to action is, you can use your QR code to bring the customer directly where you want them to go.
We’ve seen this done in the past, and we’ll see even more of it as we move into 2020. You can expect to see businesses get more creative with how they use these codes in 2020 to bring people to specific call to action. This is a great opportunity to bring your customers to a page personally relevant to the audience recieving these marketing materials.
