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When we talk about print marketing and digital marketing, we often plan them out separately. For a cohesive customer experience, combining tactics can boost your marketing success.
If your local business isn’t directly selling online, do you really even need a website? YES. You do. So much of your customers’ attention is now directed online. It’s an accessible way to reach your customers and control the message you’re sending them.
Previously, we’ve looked at some of the elements customers expect from a local business website. Beyond that, let’s take a look at what local business owners do to become successful online.
When a designer creates a website, they are thinking about your brand, the user experience, how search engines will view your website, and how this site will compare to others in your industry. They are also calling on their experience with common design elements to help them create a look that will complement the overall look they are going for. That’s a lot of angles to consider. They keep this from being overwhelming by considering every piece of the design one at a time.
To get the most benefit from a promotional product giveaway, you need to promote it. Don’t let this overwhelm you. There are a lot of options out there. You can take them one at a time and decide on the strategies that feel most natural so you can build a promotion plan that works for you.