The most important writing you do for your website is in your headlines. Your content is likely hundreds of words, your headline is roughly seventy characters. It’s easy to look at that length and underestimate how important your headline is.
If you’re one of the many who skip writing a brand mission statement, you might want to rethink this decision. This brief document can help you gain greater clarity on what your company is about.
Give your social media audience a reason to visit your website, and build trust with your audience through quality content they enjoy.
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